Harry Potter Essay

There are such a large number of things one needs to do to be viewed as a legend. For example, the cliché saint is solid, attractive, and accomplishes something tremendous like sparing someone’s life or a logical discovery. Be that as it may, not all legends must have these qualities. Harry Potter is anything but a cliché saint using any and all means. He isn’t solid, or attractive, yet he is a lot of a saint. Numerous heroes’ lives follow an example. As a saint, Harry Potter follows a similar cycle. To start with, Harry Potter is living with his Aunt, Uncle, and cousin, the Dursley’s. He before long discovers that he is qualified to go to Hogwarts. The School of Witchcraft and Wizardry. He acknowledges the greeting after much showdown with his Uncle about the subject, and a little assistance from his companion, Hagrid, a kindred wizard. He at that point gets some answers concerning how he got the â€Å"z† formed scar on his temple. Voldemort, the most impressive dim enchantment wizard, offered it to Harry Potter in the wake of slaughtering his folks. Once Harry Potter showed up at the school, Voldemort started to wreck devastation on the school and this is the place Harry Potter’s venture starts. Harry Potter experiences such a significant number of difficulties, some more significant than others. One miniscule test for him is to get familiarize to enchantment and learning and recalling numerous spells that will come close by later. He was to some degree confined from the remainder of the wizards and witches since it’s his first year at Hogwarts, however he becomes a close acquaintence with Ron Weasley and Hermoine Granger. En route they unquestionably help him in his mission. In the wake of investing such a great amount of energy with Hagrid, Harry discovers that Nicholas Flamel is the creator of the sorcerer’s stone, which gives individuals boundless life. Harry initially imagined that Severus Snape, the guard against the dull expressions instructor, was after the stone. He at that point discovers that Voldemort is after that stone and is extremely feeble and needs that stone so he can live always and satisfy his fantasy about assuming control over the wizardi ng scene. Harry Potter’s last test was when Hermione, Ron, and he, needed to move their way past feathery, the three-headed, monster hound, get a nark (a brilliant ball utilized in the round of quidditch), and play a real existence estimated round of chess to arrive at the chamber which held the sorcerer’s stone. When he arrived at the chamber, he discovered Professor Quirrell attempting to take the sorcerer’s stone since he is controlled by Voldemort. Harry then battled Voldemort, recovered the stone, and crushed it, alongside Voldemort. When Harry woke up he understood he was in the medical clinic , and Dumbledore, the dean, was there to compliment and thak him for halting Voldemort, and uncovered to him that he was inclined to Voldemort’s lethal spells since his mom relinquished herself for Harry when he was a youngster which put a defensive shield around Harry. Once back to wellbeing, Harry was broadcasted a legend by all. All in all, legends come in all shapes and sizes. It’s not about looks, cash, and assets. It’s about what they did to turn into a genuine legend. Many despite everything accept that generalizations will consistently be correct and that’s the main way you can be a saint, yet and, after its all said and done, individuals despite everything have various conclusions on who is attractive, or how much cash you must have to be viewed as rich.

The Trap. Germinal Review Essay Example

The Trap. Germinal Review Paper Article on The Trap. Germinal How might you tell that I felt when I read Germinal, what musings amassing in my mind subsequent to perusing . Truly, I have quite recently begun there mayhem considerations and my poor head couldn't stand this invasion, and, for their own prosperity , overlooked half =)) Im joking, obviously .. In any case, in each joke there is just a small amount of a joke This book struck me deeply. I was intrigued and its lone a little of my emotions. I don't accept that such remorselessness exists on earth. I would prefer not to have confidence in human oskotinivanie. Truly, we came out of the creature world. Yet, the truth is that out We will compose a custom exposition test on The Trap. Germinal Review explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on The Trap. Germinal Review explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on The Trap. Germinal Review explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The principle character - . Etienne, a customary youngster, what are currently many, goal-oriented and inclined to star infection, I would state. Left without a vocation in a troublesome period for France, he chose to go into the mine. Him a great deal of karma. Unintentionally, he despite everything found a new line of work hauler (coal loader). In the wake of working at the mine simply nothing Etienne concluded that they have been dealt with unjustifiably and started the progressive development among the excavators, spodvignuv them to food riots. It was not troublesome. The formula is basic an unfortunate air, visit hunger, absence of rest, difficult work, unforeseen weakness and all, pretty much familiar with the language can convince you to strike. I see very well the laborers it is downright terrible. Awful with a capital letter. In any case, they are utilized to and don't have the foggiest idea about some other life. Furthermore, this kid, for his aspiring impulses essentially sentencing them to death by starvation !!!! On the off chance that this is an insurgency, I am their over the top adversary !!!!! Executed youngsters and for the purpose of somebody elses thoughts. Also, truth be told, its basic. On the off chance that there is a human progress, at that point socialism will never be. There will be no equity. Won't and that is it. Furthermore, it has been demonstrated not an unrest, not a blood Emile Zolas only an incredible author !!! I never felt that some time or another I will peruse a book about the transformation with such energy, with such magnanimity. In his book, green smell, streams sputtered, everything was alive and breathing !!!!!! I don't have a clue how to complete, so I simply give you a statement the last sentence of the book. As I would see it, it is a milestone In the field of gradually developing seedlings, threatening dark armed force developed for future gather, and planting it ought to enter the inside of the earth.

What If I Met Randall Munroe

What If… I Met Randall Munroe If you haven’t heard of xkcd, stop reading. Instead, go over to xkcd.com, read all 1400+ comics, laugh, cry, fall in love, and then come back. xkcd is “A webcomic of romance, sarcasm, math, and language.” Its creator, Randall Munroe, has something of a cult following here at MIT: we’ve hacked his lectures, celebrated his anniversaries, and replicated this comic in Simmons hall. I’ve even seen some  painted as murals on dorm hallways. But Munroe does more than draw comics: he recently published a book  called “What If? Serious Scientific Answers to Absurd Hypothetical Questions,” in which he uses legitimate, scientific tools and data to guess at impossible questions like: “How much Force power can Yoda output?” “What would happen if you were to gather a mole (unit of measurement) of moles (the small furry critter) in one place?” “If all digital data were stored on punch cards, how big would Googles data warehouse be?” “What would happen if you tried to hit a baseball pitched at 90% the speed of light?” More often than not, the actual physics causes some form of apocalyptic catastrophe. The idea started on whatif.xkcd.com, but gained so much popularity that Munroe decided to publish a collection of popular answers from the website, some original answers to brand-new scenarios, and a list some of the weirdest questions he’s received. The book itself is about an inch thick, is absolutely hilarious, and, according to the back cover, contains about 2,300 calories, not that we could successfully digest it. Two weeks ago, to kick off the launch of the book, Munroe held a book signing event at Harvard’s Brattle Theatre. This was announced last spring, and I thought for a while about if I wanted to attend. Pro: get to meet Randall Con: must visit Harvard Just kidding! Harvard is actually a very cool place, full of wonderful people, and everyone should visit before concluding that MIT is clearly better. Anyways, September 2nd, the date of the event, also happened to be Registration Day here at MIT, but since freshmen had already registered with their advisors, I didnt have any conflicts. I asked Facebook if anyone else was attending, assembled a posse of fellow xkcd fanatics, then headed out with Ostin ‘17, Henry ‘18, and Zareen ‘18. Harvard is a little over a mile away from MIT, which translates into either a 30 minute walk or a 10 minute subway ride. It was pouring rain, so we opted for the latter, got in line, got our books, got our seats, and got excited. Randall Munroe himself took the stage and finally began. His talk opened with a history of “What If?” the idea actually originated at MIT (which was more than a little ironic to hear him say aloud in a Harvard Theater). Every year, just before Thanksgiving, MIT hosts an event called Splash, in which pretty much anyone can volunteer to teach a short class on pretty much anything to over 2000 high school students who descend on the MIT campus to learn about everything from “Understand Topology” to “Moby Dick and Modern America.” Randall  has taught Splash classes in the past, and was once particularly struck by how his students were much more interested in physics examples involving Yoda and X-wings than examples about “a block of mass m.” This lead to an idea: just because physics itself follows rules and is generally boring, that doesn’t mean that we can’t apply it in absurd, hilarious, or even impossible scenarios. Thus was born the blog that became the book, where all the literal, technical rules of mechanics, heat, and motion apply, but only after we magically create a little green man in a swamp. The rest of the talk was spent walking through one of new chapters in the book, which I won’t relate here because you should all go buy the book yourself and read it. Mr. Munroe narrates his own work beautifully, and it was a pleasure to hear it live. Afterwards, as the entire auditorium mobbed the book signing table, I elbowed my way to somewhere near the front of the line, eager to speak with my hero before he got too tired of talking to fanboys. Besides: I had a mission. Conner 2, the floor just below the one I live on, has a tradition of naming units of measure after its residents. Conner 2 bloggers have written about this before: one Snively is one byte wasted on the internet; one Maurer is one unit of awesomeness. Bloggers have also taken this to extremes, personally asking Stephen Colbert and even President Obama what their units would define (responses: “Ball” and *blank stare*, respectively). Now, Randall Munroe is not quite as publicly famous as either of those, but to MIT students, he’s just as prestigious. So I knew that I wasn’t only going to get his signature: I was going to get his unit. I was pumped. This answer was going to be hilarious while we might excuse the President for being too stressed or distracted to come up with a quick, witty response, Randall is a professional comic artist he makes people laugh for a living. This was going to be epic. “Mr. Munroe, I can’t tell you how huge a fan I am of your work. I actually quoted you at my graduation speech!” “Oh wow, thank you. I appreciate it.” *begins to sign my book* “But I do have to ask: if you were a unit of measure, what would it be? ‘One Munroe’ what should it guage? It could be anything, no matter how ridiculous.” I thought this was an excellent explanation; I had crafted it carefully while waiting in line. What would his response be? Self-reference? Sociopathic abuse of random strangers? xkcd in general? “Hmm… right now, a rivers output is measured in cubic meters per second, which is a very awkward unit. I guess I’d go with that; it’d made things easier.” Wait. What? HE COMPLETELY MISSED THE POINT! Maybe I didn’t make myself clear, or maybe he was too busy drawing Cueball on my book to pay close attention. Either way, I’m reassigning the Munroe to measure one unit of taking something humorous far too literally. Which is actually fitting: after all, that was the entire premise of “What If?” to begin with. Post Tagged #Unit of Measure

The Best Method Of Protecting A Television Show By The...

Intro The purpose of this paper is to determine the best method to protect a television show created by the Trio. The Trio has created a TV show loosely based off of their own experiences at University and the final years of school. Alongside this, the trio has developed a range of complementary products to go alongside this, such as memorabilia, t-shirts, caps, and mugs. The Trio has all played significant roles in the development and production of the Pilot Episode. The Trio are now eager to share the TV show with the world. As their primary demographic is 14-24 year olds, they intend to distribute their show on an online platform. The Trio is also concerned about how to protect their IP to ensure that they can continue creating. This paper will examine the different methods of protection available to the Trio, as well as determine which would be of the most benefit to them. Intellectual Property and Copyright First of all it is important to establish what Intellectual Property (IP) is a creation of the mind. There are two types of IP that protect a range of different creations. The two categories are Industrial Property and Copyright. Industrial Property is concerned with the commercial based creations such as patents, trademarks, and industrial designs. Copyright protects literary works such as films, music, artistic works, and Television. Copyright is granted automatically, there is no need to register or fill out a form. However, some governments encourage this toShow MoreRelatedStarbucks : A Major American Company Essay10122 Words   |  41 PagesBowker at one time were all of different paths until they learned coffee roasting techniques from coffee entrepreneur, Alfred Peet (Starbucks Timeline, 2016).? Alfred taught the three friends his particular style of roasting which ignited a spark in the trio and they were inspired to sell high quality coffee beans and roasting equipment. T hey soon started brainstorming names, and finally settled on Starbucks The first Starbucks location was at 2000 Western Avenue from 1971?1976 in Seattle. Later theRead MoreStarbucks : A Major American Company Essay10173 Words   |  41 PagesBowker at one time were all of different paths until they learned coffee roasting techniques from coffee entrepreneur, Alfred Peet (Starbucks Timeline, 2016).? Alfred taught the three friends his particular style of roasting which ignited a spark in the trio and they were inspired to sell high quality coffee beans and roasting equipment. They soon started brainstorming names, and finally settled on Starbucks The first Starbucks location was at 2000 Western Avenue from 1971?1976 in Seattle. Later theRead MoreStarbucks : A Major American Company Essay10168 Words   |  41 PagesBowker at one time were all of different paths until they learned coffee roasting techniques from coffee entrepreneur, Alfred Peet (Starbucks Timeline, 2016). Alfred taught the three friends his particular style of roasting which ignited a spark in the trio and they were inspired to sell high quality coffee beans and roasting equipment. They soon started brainstorming names, and finally settled on Starbucks The first Starbucks location was at 2000 Western Avenue from 1971–1976 in Seattle. 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Miss - 1743 Words

Dubliners Dubliners is a collection of 15 short stories by James Joyce, first published in 1914. The fifteen stories were meant to be a naturalistic depiction of the Irish middle class life in and around Dublin in the early years of the 20th century. The stories were written at the time when Irish nationalism was at its peak, and a search for a national identity and purpose was raging; at a crossroads of history and culture, Ireland was jolted by various converging ideas and influences. They centre on Joyces idea of an epiphany: a moment where a character has a special moment of self-understanding or illumination. Many of the characters in Dubliners later appear in minor roles in Joyces novel Ulysses. The initial stories in the†¦show more content†¦The young woman minding the stall is engaged in a conversation with two young men. Though he is potentially a customer, she only grudgingly and briefly waits on him before returning to her frivolous conversation. His idealized vision of Araby is destroyed, along with his idealized vision of Mangan’s sister: and of love. With shame and anger rising within him, he exits the bazaar. Questions 1. What does the description of the setting in the beginning of the story suggest about the nature of the boy’s world? 2. What does Araby symbolise to the boy? 3. Whose is the point of view of the story? 4. What is the central conflict of the story? 5. What is the nature of the boy’s relationship with Mangan’s sister? 6. How is the conflict of the story resolved when the boy gets to Araby? 7. What, if anything, does he learn or gain at the end? Setting Ben Collins in ‘Araby’and the â€Å"Extended Simile† draws our attention to the fact that North Richmond Street where the boy lives is ‘blind’ – that is to say a dead-end street. The implication is that any quest undertaken from here will end in a dead-end. The colours brown and yellow predominate – these are used by Joyce as the colours of decay, and this idea is supported by the rusty bicycle pump in the garden. There is also a â€Å"central apple tree† bringing to mind the Garden of Eden, the Temptation and the Fall. By contrast the evocationShow MoreRelatedMiss Brill5112 Words   |  21 PagesStylistic Analysis of â€Å"Miss Brill† by Katherine Mansfield Shenli Song College of Foreign Languages, Zhejiang Gongshang University Office of Foreign Language College at Zhejiang Gongshang University Xia Sha City-University-Town, Hangzhou 310018, Zhejiang, China E-mail: windyforever@gmail.com Abstract Katherine Mansfield, remembered as one of the finest writers of English short stories, enjoys enduring fame and a somewhat awesome literary status with her short stories, Miss Brill as one of her representativeRead MoreAnalysis Of The Movie Miss Julie 1264 Words   |  6 Pagesthings as they actual exists† (Google). 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Immigrations Has Been A Controversial Topic For Many Years.

Immigrations has been a controversial topic for many years. An immigrant is a person from one country who moves to another country for a better life. Since 2003, more than 8 million to 12 million immigrants have come to the United States. Some Americans argue that immigrants should be exported back to their countries seeing that what they are doing is illegal, they don’t pay taxes, and that they are taking away jobs. However, some argue that immigrants are necessary as they take jobs Americans don’t wish to take. Deportation and immigration laws has always been around for example the Chinese Exclusion Act of 1882. It was the first law restricting Chinese immigrants into the United States for 10 yrs. and later extended it for another ten†¦show more content†¦They have worked anywhere possible throughout their communities. With their illegal status, the two often had problems receiving compensation for their labor. Their pay would range around â€Å"$90 for a 1 4-hour work day, or about $6.42 an hour and that’s when they do get paid.† Just like these two men many other people will take any jobs available to them and will not see any income for weeks even months. Also, in California, farmers employ millions of illegal immigrants to work in their farms. Without, this labor, these farmers wouldn’t be able to operate. Immigrants are hard workers because they understand the need for the job. Another issue that families with illegal status can face is what will happen to their children if they get deported? Families have the constant fear of separation. They know it can happen but they don’t know when. Children of â€Å"undocumented deportees may end up in the foster care system, often for no other reason than the undocumented status of the parent.† One example of this is the background story of Diane Guerrero. She is a U.S citizen whose parents were both undocumented immigrants. Diane’s parent s tried to become legal citizens but they would see no progress. Diane explains that her â€Å"childhood was haunted by the fear that they would be deported† and if she came home to anShow MoreRelatedSaul Hernandez. Com 101 Section 1018. Speech 1 Outline.1185 Words   |  5 PagesSaul Hernandez Com 101 section 1018 Speech 1 outline 2/2/2017 Illegal Immigration Specific Purpose: To inform my audience about the evolution and opposing views on illegal immigration. Thesis: Illegal immigration is a controversial topic that many people do not understand. Illegal immigration has a lot history and has evolved into two different sides: for and against. Introduction I. Attention Getter: According to The Department of Homeland Security, there are 11.4 million unauthorized immigrantsRead MoreThe Impact Of Immigration On The United States1721 Words   |  7 PagesCompare and Contrast Essay Immigration has been a controversial topic for the United States for many years and immigration law, which is structured to import workers and family members (Posner, 2013), has been a concerned with mid-term elections and recent events. There has been a lot of attention in the media as of lately due to the entrance of over 57,000 unaccompanied Central Americans entering the country illegally. To take control of the situation Sen John Carnyn and Rep Henry Cuellar proposedRead MoreHealthcare Of Current Undocumented Refugees And Immigrants Of The Early Twentieth Century1410 Words   |  6 PagesHealthcare of Current Undocumented Refugees and Immigrants of the Early Twentieth Century Immigration has remained a long-standing, controversial topic in this country with strong public opinions as well as many political disputes over this issue. Laws have been created over time, which support immigration and refugee resettlement, however, these laws have been met with much resistance throughout history. According to the Department of Homeland Security (2012), the number of illegal immigrants andRead MoreImmigration Laws and Its Impact on Undocumented Immigrant Students744 Words   |  3 Pages â€Å"Immigration laws† and its impact on undocumented college immigrant students The topic that will be introduced and discussed in this research paper is â€Å"Immigration Laws† and how it impacts undocumented college immigrant students living in California (2005-2010). This is a sensitive topic which often is neglected and not shown enough attention by government officials; meanwhile millions of people living within the U.S are being affected by it in their daily lives. This topic will consider itsRead MoreThe Americanization Of Edward Bok And The America I Believe1262 Words   |  6 Pagescolonization in the early 1600s, the notion of immigrating to America has long been instilled upon various people as a stimulating opportunity to begin a fresh chapter in their lives. Even now, this possibility has brought many variations of people to America, culminating a society that brims with dreams and aspirations to form the diversified nation of today. When speaking of the current state of immigration, it is easy to conclude that immigration is heavily discus sed from political standpoints. Though thisRead MoreImmigration Should Not Be A Controversial Topic888 Words   |  4 PagesUnited States of America was founded on immigration. The very foundation of the current modern country was founded by a group of European settlers searching freedom from a controlling monarch. Since the 1400’s the America’s have been a destination for European explorers seeking a new place rich with resources. They have been traveling long and hard voyages to capitalize on the American continent and its promise of opportunity and riches. But in recent years the lineal descendents of the immigrantsRead MoreA New Light On Immigration1410 Words   |  6 PagesLight on Immigration As of recent news, Barack Obama brings controversy to the public giving the opportunity to 4 million undocumented citizens to gain citizenship in the United States. Steve Breen brings about a controversial topic in his article â€Å"Living In the Shadows†; whether immigration brings destruction or improvement in the United States. He includes the articles â€Å"Diversity and Pioneer Spirit of Immigrants Made U.S Great† written by Enrique Morones and â€Å"Costs of Illegal Immigration Are ThreatRead MoreThere Are Millions Of Illegal Immigrants Located Within1293 Words   |  6 Pagesof illegal immigrants located within the United States, and every year that number increases. Illegal immigration has been and still is an ongoing battle that keeps emerging worldwide. 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Extensive and Intensive Margins of Trade †Free Samples to Students

Question: Discuss about the Extensive and Intensive Margins of Trade. Answer: Introduction Trade protectionism refers to the situation whereby policies are enacted to limit competition that is unfair from overseas countries. Nonetheless, it is a defensive measure which is politically motivated (Baldwin, and Richard 97). Within the short period, it is considered to be effective but as obvious, it is very destructive in the long-run. It is viewed to make the industries of a country less competitive management. The United States is considered the second most significant export economy in the entire world. According to Economic Complexity Index (ECI), it is regarded as the eighth most complex economy, with an ECI of 1.39. According to 2016 statistics, the country exported $1.42T and had an import of $2.21T. The United States deals with many exports, with the primary commodities unspecified, refined petroleum, motor vehicles, vehicle spare parts, and integrated circuits (Cooper, and William 425). The main imports of the country are cars, crude oil, computer accessories, packaged medicaments, and unspecified (Kerner, Andrew, and Jane Lawrence 110). The leading destination for its exports is Canada, Mexico, China, Japan, and the United Kingdom. Its imports mainly come from China, Mexico, Canada, Japan, and Germany. The president of the United States of North America, Donald Trump, has had impacted dramatically on protectionism and free trade since he took power. He has made decisions and threats by canceling bilateral and multilateral trade agreements to favor a protectionist business; First, he vowed that he would tag China as a currency manipulator (using monetary policy to make exports of a country to be more desirable to overseas buyers) and would thus impose obligations on goods that are made in China, and would bring World Trade Organization cases against China as a result of unjust subsidies. Second, Trump has been committed to withdrawing from the North American Free Trade Agreement (NAFTA), which has helped govern trade and security for twenty-three years (Gries, Thomas, and Margarete Redlin 206). His threat is based on the fact that he wants the other nations to be willing to negotiate on the terms that he wants. This is considered as a bargaining ploy by many trade negotiators. Third, the president hinted on withdrawing from the U.S.-South Korean Free Trade Agreement (KORUS). He argued that the deal was an unequal whereby Washington has a trade deficit of up to $28B with Seoul (Dutt, Pushan, Ilian Mihov, and Timothy Van Zandt 212). The aim is to change the agreement to lower the trade deficit of Washington with the fourth-largest economy in Asia. Fourth, Trump is focused on filing cases against China and any other country that he deems not playing relatively, in the World Trade Organization (WTO) courts. This will result in a rise in the number cases in the court. However, the president is also focused on appointing a national trade prosecutor, giving a blind eye to the team already in place. In his inaugural speech, Trump gave a clear indication that his administration would be purely protectionist (Petri, Peter Michael Plummer, and Fan Zhai 98). The leader has already withdrawn from Trans-Pacific Partnership agreement which involves eleven other countries. A threat has come from him to the American firms that are situated outside the United States, investing in punitive taxes and tariffs management. A wall is in place to build along the Mexican border and vowed to impose heavy taxes on the exports from Mexico to pay for the construction of the wall. His slogan as a protectionist on trade is American First and Buy American, Hire America. The current situation is the ability of the United States to trigger trade war in the world. At present, the United States is experiencing a trade deficit which is much higher than that of 2013. However, it is experiencing growth in its imports, which is a good sign according to trade analysts as it has helped promote the growth of businesses and job opportunities (Constantinescu, Cristina, Aaditya Mattoo, and Michele Ruta 16). The consumer products, not forgetting the automobiles are the core drivers who have led to the high trade deficit. The petroleum imports, for example, crude oil, natural gas, and all the other petroleum-based products are falling (Petri, Peter, and Michael Plummer 96). The main reason behind the fall is due to the growth of the shale oil fields whose development has led to an oversupply of the products. The trade deficit does hurt the economy of the United States because the economy is being financed with debts. According to economists, there is less sense resulting from the bilateral trade deficit that is being advocated in by Mr. Trump. This is because in a global economy that is integrated, what is of importance is the size and maintenance of the current account balances globally, and this relies mostly on the domestic expenditure rather than policies on currency or even trade. The purchase of goods by the United States from overseas for a prolonged period has caused the nation to lose its competitiveness (Villarreal, Angeles 130). Due to this, the nation lacks the expertise and the industries required to manufacture this product. As a result, the United States has outsourced more jobs, and the standard of living has gone down. Regardless of the United States reaching almost full employment, the current leadership focuses on taking job opportunities back to the American people, mostly jobs relating to manufacturing (Handley, Kyle, and Nuno Limo 78). The proposed development in infrastructure and cutting down on taxes will, however, lead to an increment in the demand for labor and goods. Here, the focus is mainly on trade deficit which the United States is in a position to sustain the debt with the shale oil and gas. Protectionism of the United States on trade is due to the view of business not being a win-win situation. Preferably, the enormous deficit is seen as other trade partners to the US are taking advantage of the United States (Williams and Brock 96). If enacted fully, the considerable barriers to trade will have a substantial effect on the firms that operate as international producers such as the automobile companies which need to import and export their products management. With the protection ideas from the leadership, the trade team has an intention of driving a hard bargain with nations which run huge trade surpluses with the US (Antrs, Pol, and Robert Staiger 3173). A few things advocated by the US as a bargain include; China would be forced to lower its tariffs on MFN, asked to leave its developing country status in the World Trade Organization, promote its consumption domestically by expediting its reforms, and enhance its efforts that would see that they conserve intellectual property; Germany would be asked to strengthen the spending by the government which is inclusive of defense spending, and additionally raise the wages; Japan should as well increase its spending on defense, avail more of the government procurements to the firms based in the US, and lower its protection on agriculture. With this trends in the current situation, the interest rates of the United States are expected to rise sharply and at a speedy rate, which would result in deviation of the capital flow towards the US (Baldwin, Richard, and Dany Jaimovich 13). With the enactment of Border Adjustment Tax, countries which have debts mainly being dominated by the US dollar will be affected a lot. In such a situation, many states will turn on bilateral trade and trade at the regional level due to trade frictions. Effects of Short-term of Protectionism Policies Protectionism policies are adopted by countries to protect the domestic industries from international competitors by imposing regulations on trading of products. Within the short-term, the polices act as a protective measure to the United States in the following ways; If the country has an intention of developing in a new industry, protectionist policies in such a situation help protect the new upcoming sector from similar industries that are established by competitors (Hufbauer, Gary Clyde, and Jared Woollacott 64). This, as a result, would give the new industry to study and develop a competitive advantage over the competitors. Additionally, the protectionism measures would help lower the ratio of joblessness in the country. This is because local companies are restricted by tariffs, quotas, and other regulations that constrain them to hire local employees. Protectionism is also meant to prevent dumping. This is a situation where a product is exported below the costs of production so as to access an unfair market share. It aims at dropping the prices of the goods below the prices that the same product would sell in the in the home country. The main objective of dumping is for the good to be in a position to increase its market share in the specific industry, so as to effectively create job opportunities for its citizens. Additionally, it focuses on putting the producers of a certain country out of business and take the position of being the leading industry in the same product. Effects of Long-term Protectionism Policies In the long-term, trade protection policies lead to industries weakening. Since there is no competition, firms that operate in the sector become less innovative, as there is no need. At last, the domestic product of the country decline in quality. As a result, the quality of the product diminishes and the product sold at higher prices than what overseas competitors would otherwise have produced. This constraint the consumer to spend much money on less quantity of goods and services that are not of good quality. The high rate of United States trade protectionism measures will slow down economic growth in the future. Closure of all the borders of the country would leave a large number of citizens jobless especially those who owe their jobs to exports. This is because the closure of the borders would lead to other countries do the same and lock out the United States such that exports to those countries from the U.S. would not be sufficient. Thus, layoffs of employees would be immense within the United States of North America. Due to the fact that the United States does little investing in education in high-tech, science, and engineering courses, it has adapted job outsourcing from other nations such as China. However, with the trade policies currently in place, the country is to face a significant setback as there would be inefficient skilled labor in the mentioned disciplines. In the long run, the policies would lead to trade wars. As the United States imposes controls on imports, this will lead to another retaliatory action by another country that leads in imports such as China to decrease its volume of the world trade (Blonigen, Bruce, and Lindsay Oldenski 9). This movement causes the prices of importing new technology from other developed nations to go up. The protectionism policies would cause an adverse multiplier effect in other countries. This is because when the United States imposes trade restrictions, let say on Korea; the outcome is reduced trade which will have an adverse multiplier effect which will influence many other countries since exports represent injections of demand in the global circular flow of income. The policies as well have a regressive outcome on the distribution of income. The high tariffs that result from the systems mostly hit the low-income earners the hardest. This is because the duties majorly fall on products such as foodstuffs and clothing, which the low-income families spend the most considerable share of their earnings. As a result, there is an imbalance in the distribution of income among the first class, the middle class, and low-income earners. Protectionism leads to distortion of the market and causes a decline in allocative efficiency. Thus, it can be considered as an expensive and an ineffective way to sustain jobs. An increase in the tariffs causes the prices of the consumers and leads to inefficient sectors being shielded from genuine competition. The high taxes discourage foreign producers, encouraging allocation of resources domestically and globally to be wasteful. The export subsidies depress access of market by the producers and the world prices. This, however, destroys investments, gains, and jobs opportunities among many developing and low-income earners, which to a large extent depend on the exportation of primary and manufactured goods for their development. Multilateral trade agreement involves three or more nations whose intentions are to regulate trade between the countries without prejudice. The negotiations are meant to enhance integration among the participating countries between the states being involved. The United States of Northern America has some multilateral agreements which include; North American Free Trade Agreement (NAFTA) is among the most significant free trade areas covering the United States, Mexico, and Canada. The agreement has led to reduced prices on groceries and oil in U.S. The cost of groceries and fuel is lower since the cost of importing the produce from Mexico and Canada have been cut down by NAFTA (David, David Dorn, and Gordon Hanson 2157). The political stability in the region and exclusion of tariffs makes the importation even cheaper, compared to importing from the Middle East. Despite the agreement enhancing import and export among the three countries, it is criticized for impacting negatively on half a million jobs in the United States. It also led to declining in the wages of US as well as boosting the trade deficit of the United States. Trans-Pacific Partnership (TPP) is a trade agreement between eleven countries bordering the pacific-ocean and the United States. The deal, like any other free trade agreement, removes tariffs on products and reciprocates trade quotas. Also, the agreement has helped remove non-tariff blocks which affect trade, and this is not common with the other trade agreements (Brandt, and Loren 160). TPP involves a large number of products and services, which include financial services, foodstuffs security standards, and telecommunication (Serrano, Ra and Vicente Pinilla 4207). It has helped boost imports and the growth of the economy, creating more job opportunities for the nations. Nonetheless, the agreement has contributed to income inequality in the countries with high wages and promotes goods that are at low prices from the low-wage nations. Transatlantic Trade and Investment Partnership (TTIP) is a trade agreement between the United States and the European Union. Both create nearly a third of the continents Gross Domestic Product (Schwartz and Paul 45). The trade agreement has created job opportunities and enhanced economic growth in the two regions (Evenett, Simon, and Johannes Fritz 1321). The disadvantage of this trade agreement is that a large number of industries would suffer as a result of the increase in competition from Europe. This, as a result, would lead to fewer jobs for the American employees. The Central American-Dominican Republic Free Trade Agreement (CAFTA) is an agreement between the United States and a number of few developing nations. The trade agreement has promoted stronger trade and the ties in investment, welfare, and stability along the Southern border of America and the region. Bilateral Trade Agreements The United States-Bahrain free trade agreement has generated opportunities for the United States to export its products, thus creating job opportunities for its citizens, mostly the farmers, and other workers. Farmers have primarily improved their agricultural exports to the US, whereby the tariffs are standardized (Villareal, and Ian Fergusson 652). The United States acts as the core oversight of the agreement. The agreement additionally promotes influences positively the policy of improving economic growth in the Middle East. The United States-Chile Free Trade Agreement has eliminated efficiently tariffs and opened up markets. The agreement has also reduced of trade between the two nations, provided copyright protection for intellectual property. It has as well efficiently eliminated discrimination in trade of digital products, enables the two countries to stipulate laws that retain competition and prohibiting unlawful business conduct (Kee, Hiau Looi, Cristina Neagu, and Alessandro Nicita 343). With the agreement, manufacturers and workers from the US have increased opportunities as their exports can access the Chilean market duty-free. The exports mainly include machinery, cars, aircraft, and mineral fuel. It has expanded the market for ranchers and farmers from the US. The farm produces benefits from the high demand created by the two nations. Finally, the Chilean service market is growing very fast, and the United States has the advantage of accessing these markets. This includes access to banks, insu rance companies, security organizations, not forgetting the professionalism sector. United States-Colombia Trade Agreement is an agreement which eliminates trade tariffs and barriers that restrict US services. It is aimed to expand the imports of the United States thus creating job opportunities. It involves disciplines that include the procurement of the government, property rights, and protection of the environment. The agricultural products are duty-free in Colombia. Furthermore, the agreement ensures that the United States organizations in Colombia are free from unlawful treatment and provides that there is a common ground to solve investment disputes whenever they arise. A section of the agreement ensures that the two nations adhere to labor rights. The United States-Israel Free Trade Agreement serves to expand trade between the US and Israel. It helps lower the barriers and enhances transparency in regulations. The focus of the agreement is on agricultural products and telecommunications accessing the market in both countries. Conclusion From the discussion, it is clear to see that trade protectionism to some extent (in the short-run) may have a positive impact (Staiger, and Robert 259). Nonetheless, in the long-run, it has adverse effects on the United States and the whole world. Protectionism will in the future cause an increase on trade frictions mainly among the United States and the big four countries that the US turns to have huge trade deficits (Aggarwal, Vinod, and Shujiro Urata 127). To ensure that free trade between nations remains useful, it will depend on how fast and the ability of the vast partners of the United States in the deal will be able to retaliate. However, the president of the United States has a large number of protection instruments which are legal at his disposal. All this will depend on the partners of the United States making sure that their voices are heard early enough, and if they stand tall that they will at no dispensation retaliate within the boundaries of law, in case their interes ts on trade are not considered. Works Cited Aggarwal, Vinod, and Shujiro Urata, eds.Bilateral trade agreements in the Asia-Pacific: Origins, evolution, and implications. Routledge, 2013. Antrs, Pol, and Robert W. Staiger. "Offshoring and the role of trade agreements."The American Economic Review102.7 (2012): 3140-3183. Baldwin, Richard, and Dany Jaimovich. "Are free trade agreements contagious?."Journal of international Economics88.1 (2012): 1-16. Baldwin, Richard. "The World Trade Organization and the future of multilateralism."The Journal of Economic Perspectives30.1 (2016): 95-115. Blonigen, Bruce A., Lindsay Oldenski, and Nicholas Sly. "The differential effects of bilateral tax treaties."American Economic Journal: Economic Policy6.2 (2014): 1-18. Brandt, Loren, et al. "WTO accession and performance of Chinese manufacturing firms." (2017). Constantinescu, Cristina, Aaditya Mattoo, and Michele Ruta.The global trade slowdown: Cyclical or structural?. No. 15-16. International Monetary Fund, 2015. Cooper, William H. "Free trade agreements: Impact on US trade and implications for US trade policy."Current Politics and Economics of the United States, Canada and Mexico16.3 (2014): 425. David, H., David Dorn, and Gordon H. Hanson. "The China syndrome: Local labor market effects of import competition in the United States."The American Economic Review103.6 (2013): 2121-2168. Dutt, Pushan, Ilian Mihov, and Timothy Van Zandt. "The Effect of WTO on the Extensive and the Intensive Margins of Trade."Journal of international Economics91.2 (2013): 204-219. Evenett, Simon, and Johannes Fritz. "The tide turns? Trade, protectionism, and slowing global growth."18th Global Trade Alert Report, Centre for Economic Policy Research(2015). Gries, Thomas, and Margarete Redlin. "Trade openness and economic growth: a panel causality analysis."International Conferences of RCIE, KIET, and APEA, March. 2012. Handley, Kyle, and Nuno Limo.Policy uncertainty, trade and welfare: theory and evidence for China and the US. No. w19376. National Bureau of Economic Research, 2013. Hufbauer, Gary Clyde, and Jared C. Woollacott. "Trade Disputes Between China and the United States: Growing Pains so Far, Worse Ahead?."European Yearbook of International Economic Law 2012. Springer Berlin Heidelberg, 2012. 31-88. Kee, Hiau Looi, Cristina Neagu, and Alessandro Nicita. "Is protectionism on the rise? Assessing national trade policies during the crisis of 2008."Review of Economics and Statistics95.1 (2013): 342-346. Kerner, Andrew, and Jane Lawrence. "What's the risk? Bilateral investment treaties, political risk and fixed capital accumulation."British Journal of Political Science44.1 (2014): 107-121. Petri, Peter A., and Michael G. Plummer. "The Trans-Pacific Partnership and Asia-Pacific Integration: Policy Implications." (2012). Petri, Peter A., Michael G. Plummer, and Fan Zhai.The Trans-pacific partnership and Asia-pacific integration: A quantitative Assessment. Vol. 98. Peterson Institute, 2012. Schwartz, Paul M. "The EU-US privacy collision: a turn to institutions and procedures." (2013). Serrano, Ra L., and Vicente Pinilla. "The long-run decline in the share of agricultural and food products in international trade: a gravity equation approach to its causes."Applied Economics44.32 (2012): 4199-4210. Staiger, Robert W. "Non-tariff measures and the WTO." (2012). Villareal, M., and Ian F. Fergusson. "NAFTA at 20: Overview and trade effects." (2014). Villarreal, M. Angeles. "US-Mexico economic relations: trends, issues, and implications." LIBRARY OF CONGRESS WASHINGTON DC CONGRESSIONAL RESEARCH SERVICE, 2012. Williams, Brock R. "Trans-Pacific Partnership (TPP) countries: comparative trade and economic analysis." (2013).

Marketing Plan for Harley Davidson

Introduction Harley-Davidson Inc. is a US-based motorcycle manufacturer established in 1903 by collaboration between William Harley and Arthur Davidson. The company was considered world’s leading designer of motorcycles comprising of heavyweight, touring as well as performance motorcycles.Advertising We will write a custom report sample on Marketing Plan for Harley Davidson specifically for you for only $16.05 $11/page Learn More The company also deals with line of motor cycle parts and accessories. The supplies of motorcycles from Harley-Davidson were recognized based on their distinctive design as well as heavy customization. The brand image of the company based on raw power formed crucial part of its unique selling proposition (Whalen et al, 2010). This made the company to focus on differentiation strategy targeting more specific products within various niche segments in the market (Whalen et al, 2010). The nature of the powerful brand image HD uses within the market, led to building of deep relationship between the company, customers and matchless riding experiences. This contributed towards massive loyal brand following since the needs of customers using heavyweight motorcycle were catered for. Marketing strategy of the company focused on company-sponsored events, various dealer promotions as well as advertisements in the media. Target market majorly comprised of baby-boomers who happened to be men above thirty five years of age. However, the age limit has risen over the years to over forty years. This represented the age group who contributed towards Harley-Davidson’s iconic figure within United States of America. Due to decline of customers within this segment, the company strategized in the year 2010 to re-organize their marketing efforts and at the same time focus on multigenerational and multi-cultural marketing strategy.Advertising Looking for report on business economics? Let's see if we can help you ! Get your first paper with 15% OFF Learn More Such strategy focused on various age-groups, ethnic backgrounds and also being gender sensitive (Doole and Lowe, 2008). Impact of new and emerging technologies on transport and it applications is currently evident. Advancement in technology have taken very sharp dimension and on upper dimension within the market. Such technologies have been identified to include advances in automobile, accessories and computer production. Increase in the number of automobiles having web superior capabilities as well as new display technologies are on the growing trend. Despite all these, experience within automobile industry reveals that it’s rather expensive to operate within developed countries due to expensive demands from consumers. Such reasons should ensure that the identified gaps in knowledge regarding lucrative markets, and identified opportunities are dealt with amicably (Kotler and Keller, 2007). However, as one of the best ma naged companies within various regions, HD takes pride on the high technological and modernized level of products and services provided. Summary of environmental appraisal analysis for the U.K. market Internal analysis Harley-Davidson line of production deals with automobiles whereby they retail new and used products. Their market supply has been considered adequate by customers for close to over ten decades.Advertising We will write a custom report sample on Marketing Plan for Harley Davidson specifically for you for only $16.05 $11/page Learn More There is provision of various unique heritage and culture to employees which enables them to offer excellent services within the automobile industry. HD stands as one of the world leading companies within automobile industry dealing with heavyweight motorcycles, motorcycle parts, accessories, apparel and general merchandise (Whalen et al, 2010). The company has ensured concrete development within its various business segments. Such segments include that of motorcycles and that dealing with provision of financial incentives. The financial service segment deals particularly with wholesale as well as retail financing and insurance (Whalen et al, 2010). There has also been much focus on various innovation- related measures which assist in enhancement of differentiation and methods of costing. At the same time, much difference occurred from economic conditions and finance management within the organization. It is easier to develop performance indicators from the company’s financial records. SWOT analysis Strengths Harley Davidson commands a considerable market share within European countries owing to the nature of its products which includes most sorted out heavy- weight motorcycles. Part of the company’s strength emanates from its area of specialization which is narrowed down to two segments; motorcycles and its accessories as well as Financial Services. Harley-Davidson suppl ies heavyweight motorcycle within various international markets such as Middle-East region and Asia.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, the company boasts of a strong brand name which at one point was used as trade mark amongst American population. Such nature of strength exhibited enabled perpetual attraction of customers especially amongst baby boomers. The Harley Owners Group (HOG) association established within the company has enabled expansion of customer base with approximately since they command approximately 750,000 members globally. This makes HD appear sole sponsor of motorcycle enthusiast within the industry. Buell Riders Adventure Group (BRAG) is one of the affiliate company’s granted rights of manufacturing products under HD’s brand name. Further strength can be identified through various market segments dealing with different issues such as promotions, customer events, media advertisements and direct-mailing (Magretta, 2002, pp 86-92). Weakness HD’s weak points as it gears up for the UK market can easily be identified in the nature of pricing they use on their product s. This has made it difficult for the company to extend its market share within Asia and European other countries. At the same time, there are internal problems revolving around capacity in production which limits HD’s supply of heavy motorcycles to future market segments (Whalen et al, 2010). Opportunities There’s currently high demand for Harley Davidson motorcycles within regions having high percentage of Middle-Class earners. These countries are found within the European market which at the moment presents the largest motorcycle market in the world. There is potential market amongst the younger generation as well as sports events within America and Asia with quality being the major concern. Threat The loss of considerable domestic market is attributed to emergence of innovative competitors such as BMW and Hyundai which supplies quality but relatively cheap products to the market. At the same time some of the competitors within the market have stronger financial bas e and well coordinated marketing network which ensures smooth operations of their diversified products lines. Potential threat may arise from subsidiary companies using HD’s brand name since they can be tempted to compromise quality (Doole and Lowe, 2008). External factors External Strategic analysis The general environment of Harley Davidson will be analyzed by use of PEST analysis model. For the purposes of capturing various changes within the environment, it is important that Degree of Turbulence (DOT) model be utilized. At the same time, the motor cycle industry within the United Kingdom from which HD is expected to operate will be analyzed by use of Porter’s Five Forces analysis (Whalen et al, 2010). The Degree of Turbulence Strategic analysis of the UK environment requires the application of DOT which reveals on the stability of the industry within the current market situation. The choice of strategy is very important since it will determine the mode of entrance the company uses within various markets. There are always two main approaches used either emergent or prescriptive approach. However, various factors within specified market environments determine the level of turbulence within the environment. The factors considered in such a case include; changeability and predictability (Whalen et al, 2010). According to UK statistics, changeability can be recognized through high chances and probability for environment to change. Changes within the environment are brought about by many other factors categorized as either complexity or novelty. Such factors providing complex impacts include; political, technological as well as social aspects. Global economy represents one of the complex potential factors which might affect penetration of Harley-Davidson Company into United Kingdom market. This is because HD is a multinational company having most of its operations within the international market. Based on this, various changes on technology, prices as well as overall GDP ultimately affect overall performance of HD within emerging markets (Whalen et al, 2010). On the other hand, Novelty factors focuses on the frequency of occurrences of new situations towards the company. Harley-Davidson is considered to operate within high technology environment as exhibited by its major competitors from Japan and other such as BMW. This makes it possible for any company to turn things up-side down within the market based on its level of advancement in technology. Such changes as described above can be determined through application of predictability factor. Predictability is usually determined based on â€Å"rapidity of change† or â€Å"anticipation on future impacts†. These qualities are used to determine rate of transformation within the market as well as availability and quality of information applied on future prediction respectively. Rapidity of change within the UK can be evaluated by examining changes on market responses towards products supplied. This can be linked to the nature of GDP within the regional countries which will ultimately determine the level of supply of HD heavy motorcycles, other premium goods and services. However, with respect to â€Å"visibility of the future†, HD should be capable to predict the trend within the future market of motorcycles within the region. This is since the trend is shifting towards environment friendly automobiles, hence â€Å"forecastable† to predict market inclination. The company’s positioning based on pricing will largely determine their profit margin. Various changes within the environment, calls for adjustments to the strategies applied by Harley-Davidson within other regions. Such changes within the UK environment can best be described through application of PEST analysis (Whalen et al, 2010). PEST Analysis PEST analysis is basically built based on historical data, making it more challenging to predict the future form previous e vents within the market. Despite the analysis from degree of turbulence which could be used in predicting the future, PEST analysis cannot be utilized for the same purposes making it difficult for the company to predict their future trends from past events. Further, such results cannot be directly transferred to the future. For the purposes of analyzing UK market, HD will divide its results based on short-term and long-term events which are done based on the provided financial data. Scale of 1 to 5 can be used to quantify events based on most and least favourable environment for HD products. Using such scales can make it easier comparison between factors. However, HD Company will utilize the most relevant factors within the analysis to predict their performance within the target market. Political factors Previously as revealed from the case study, several obstacles in the form of political factors have led to stagnation of HD products within some markets. This could be seen through enforcement of new laws within countries. However, the most defined area within the market which has attracted several legal enactments is rate of global warming based on greenhouse gas emissions. Additionally, nature of disposal of old products and durability of the products determines market acceptance within some territories (Whalen et al, 2010). There are tight legislative restrictions on emissions within the OECD member states. This presents some challenge to HD’s heavy motorcycles since they consume much fuel leading to unwanted emissions (Whalen et al, 2010). European countries have enacted their own standard of operation i.e. EURO 5 which gives directions of operations within automobile industry. The law ensures that all manufacturers are responsible for their product’s performance for the first five years of operation within the market (Whalen et al, 2010). This is the same as United States market which has defined rules enforcing regulations on green house ga s emissions. Such restrictions on emission have the capacity if increasing costs within various areas of development, testing and manufacturing for Harley-Davidson. The process of recycling used and old vehicles is also given equal importance within UK, with the laws stating that various automobile manufacturers are under obligation to retrieve back specific components of their gadgets. Such directives provide additional operational costs on HD, since they are required to be responsible for recyclability of various automobile components. This would make the company to forcefully take into account cost of scraping various components expected from used motorcycles. Consequently, there are various forms of crises based on political instability within the emerging markets in the region. Such cases affect the company’s profitability depending on the size of the market and total revenue collected. Despite all these, there exist high prospects on company’s future based on the nature of the UK market. Political instability results into unexpected outcomes which poses adverse effects on HD’s bottom line. This shows that the state of political stability will have tremendous effect on HD’s operations within emerging markets (Whalen et al, 2010). Economic factors Statistics reveals drastic fluctuations in the world GDP growth within the last few years. Records reveal that in the year 2008, GDP was recorded to be at a decline of over 2.5%. The successive years recorded growth rate of over 1.5% followed by approximately 2.5% (Whalen et al, 2010). Such projections are true reflections on the expected nature of recovery within the future anticipated to be over 3% by the year 2015. It is therefore important for various automobile companies such as HD to carefully differentiate their target markets. This involves analyzing growth within emerging markets and already established markets within western economies. The GDP growth within the European count ries is estimated to be at 1.8% (Duval, 2010). However, within the UK region, there is threat based on credit risk especially with big percentage from debt financing. Based on its financial records, HD should position itself to finance its operations within UK market from matching maturities of bonds to various activities. At the same time, derivatives could be used neutralize risk on interest rates. The other risk faced within European market involves fluctuations in various currencies used. However, this can be reduced through natural hedging where production facilities of the company are stationed within the major market. This would ensure that the revenue generated is spent in the same currency leading to reduction on rather anticipated currency risk. United Kingdom market requires specialized facilities capable of serving the elite population present. This leads to increase in cost of production hence making it difficult to control revenue and operational costs. Currency risks within this market are majorly associated with US dollar and British pound which would account for significant percentage of HD’s total currency exposure. However, deals within foreign countries are neutralized through hedging which happens between Euro and US dollar based on the fact that large revenue is obtained from United States operations which happen to be HD’s country of origin (Whalen et al, 2010). The nature of strength exhibited by dollar against Euro makes currency risk one of the major concerns within the UK market. Current globalization makes operational and manufacturing costs high owing to high cost of raw materials of which in this case comprises of steel and aluminium. Such trends affect ultimate prices of goods due to scarcity of raw materials and increasing demand for motorcycles. Socio-cultural factors The demographics of the market within UK are promising owing to growth experienced within the middle-class. This would represent HD with the desired market segment. However, the market within UK usually demands for products which are environmentally friendly. Technological factors There are lots of difficulties when it comes to technology since there is emergence of highly innovative firms hence gaining competitive advantage is not easy task. However, the nature of engines within their heavy motorcycles makes HD to gain significant competitive advantage over other competitors. Inclination towards environmental issues is creating avenues for the development of environmentally friendly products within the area of transportation. There are certain peculiar attributes notable within market segments which have been singled out. In this context, it is evident that whenever all these socioeconomic factors get managed, the consumer rates of HD’s products might just be equivalent to those high rates observable within other industries. Therefore, there is an evidence of the increasing importance of the institutional elements of th e decisions and performance of motorcycles and associated products. The role of the marketing department in influencing major decisions and the fate of technologically out-dated innovations is seemingly vital and can never be underscored. There are also indications that the various underlined cognitive factors act synergistically with other institutional factors to influence buying decisions of most customers within UK (Daley, 1993). Identification of two new target markets appropriate to HD in the U.K. market The company has for the past years developed new line of products contributing towards enhancement of their products based on value-added services and at the same time utilizing business customers. The new target market would be defined as knowledgeable and maturing but very much familiar with older product technologies. This requires HD to lower their prices and at the same time be innovative for the purposes of maintaining their level of relevance amongst consumers within th e target market. They should focus majorly on needs-based segmentation process which provides opportunities for reaching different consumers. Such segments are usually characterized by low pricing, reliability in quality as well as constant supply. Implementation of new products amongst the younger generation within UK should be accompanied by new branding systems for the purposes of eliminating cases of confusion amongst customers (Whalen et al, 2010). The recreational industry within UK also provides one of the most lucrative market segments. One of the marketing strategies that managers should apply for the purpose of remaining competitive within this industry is advanced technology and at the same time upgrading their establishments with the intention of appealing to more customers. Available literature demonstrates that sports organizations spend considerable sums of money each year to design, build, and elegantly furnish their establishments. The organization should focus on n eeds of trainees using HD’s products such as motorbikes. Such applications assist in implementation of effective organization’s goals and objectives. There should be reinforced elaborate plans focused on establishment of relationship amongst participants within various sporting sections. The organization should be capable of supplying high profiled riders and their sponsors through application of appropriate technologies within their gadgets. Such actions enable tremendous contributions towards individual enhancement of skills which at times is necessary for productivity purposes. At the same time, HD should utilize performance ratings for the purposes of establishing anticipated results from various sports segments. Such performance ratings are based on departmental components and their accomplishments based on organization’s goals. The process involves defined planning of activities whereby objectives from various activities are aligned to those of the company for the purposes of efficient management. Various positive experiences are identified in the process of supervision and major decisions made based on efficiency of applied concepts. Such activities are based on consumer’s learning processes and ability to match the required standards. Overall performance ratings are done on annual basis hence making it possible identification of incompetent areas and afterwards implementation of appropriate plans (Chan and Lynn, 1991). Harley-Davidson as an organization should focus on individual social benefits. This is based on frequent review of articles containing cases on social enterprises within sporting industry which enables them perform various adjustments within some of their respective units such as gymnasium. However, most of their operations should focus on business prosperity in case of recessions. This acts as strong contributor towards frequent updating of their system based on market trends. The management should unveil pos sible trend showing sustained growth and better long-term prospects for such enterprises compared to other for-profit enterprises. This discovery echoes true sentiments for companies operating within such industry. For example, stories within various articles focus on products and services provided through service industry. At the same time, there are more online discoveries concerning necessary improvements required in making customer experience of executive standards within automobile industry (Whalen et al, 2010). In the process of allowing access to information, the management of HD should consider operating common website alongside other sports websites within the region. Such operations allows for easy coordination between fans, management and players. The only lacking facility is that which enables payment to be done over the internet, such improvement would facilitate more online bookings hence decreasing overall transaction costs (Mintzberg et al., 2003). Management of grow th processes with HD focuses on intangible and tangible assets as well as available sports products and accessories. This focuses on providing intended returns based on organization’s marketing strategies. The management at the same time should focus on issues touching vital points such as management of capital investment alongside appropriate working systems. Smooth flow of processes within HD is influenced by availability of highly skilled and motivated employees, having updated and accurate information on the current marketing trends within UK segments. Various measures have been implemented by the company some of which include acceptable level of satisfaction from consumers and balancing on various innovations based on gender. At the same time, HD should incorporate instruments for the purposes of measuring every initiative undertaken in the process of improving level of competency (Mintzberg et al., 2003). Development of differentiated marketing mixes for each target mar ket identified Harley-Davidson products and services accommodate economy to upscale class within business, sports and leisure market environment. Various brand names are used under the umbrella of HD depending on the region of operation. The brand name HD is identified to have strong positioning within the upper and medium scale market range. The brand’s presence in all the continents is felt through durability and nature of HD’s products. At the same time the hotel has strong positioning within transport sector. There is well developed and established information technology which HD utilizes to attract customers such as online technology. The younger generation comprising of X, Y- generations as well as millennial can be easily reached through computerized technologies such as mobile phones and social media. Such marketing channels ensure that services are rendered by use of accurate information regarding specific tasks. Such technological adjustments create possibili ty of using services creating some sense of attraction amongst users since they expect quick responses. This calls for IT technicians to develop highly accurate and fast search engine software. Emergence of new technology with the integrated marketing mix has led to creation of new software capable of handling rapidly growing market segments. This enables use of new technologies for the purposes of content management and deliveries. Development of social networks comprising various groups such as colleagues can possibly be exploited for the purposes of providing efficient and effective marketing services to customers. However, such new technologies have led to emergence of such activities as abandonment of courses, display of boring content and at the same time difficulties in real assessment of work done by sales team. Such problems can be dealt with by use of semantic technologies capable of providing new connections and content deliveries suitable for destines occasions. Such pro gress with new technology has enabled vendors to create messages capable of adapting to the device’s content and location (Kruk and Grzonkowski, 2006). Creation of semantic digital libraries such as JeromeDL assists in software controlled repositories capable of running eLearning content. Due to new technology, it is vital to develop research team capable of reviewing online social projects after every short period during the project cycle. The audit team should be self- dependent without personal interest in the project. New technology demands that auditing on IT system should be carried out to avoid unnecessary hacking of company’s records and data. New technology has advantages and disadvantages of carrying out the project, achievements and relevance of the management’s priorities. Finally, integrative management process that meets the priority, definition, scope, mission, budget schedules, and control are made possible by the technology. Management within HD is however endowed with responsibility of ensuring that online social enterprise applied in reaching the market set clear conditions for achievable schedule, budget and tasks. A standard contract for the signature should be drawn for the purposes of allowing various considerations on all necessary obligations. Such projects allows existence of good auditing which depends on appropriate processes, essential setting priorities, goals, schedules, project definition, supportive culture, and budgetary control for project implementation. The lessons learned from technological innovations should be stored to ensure that clients are comfortable (Reiter, 2005). Concept of globalization has led to generation of various changes within every industrial sector and creates a path towards the modernization. Introduction of computers and mobile phones are said to be the first modernized communication system. There is an agreement that use of computers and use of the information technology can enha nce the effectiveness of communication in terms of operation of the organization, therefore, the same effectiveness can be also present in its application in every department. Computerization can be the most basic yet efficient process that an organization can demand in their every department. In accounting department, it is common for the accountants to commit mistakes in recoding the accounts because of the similarities of most of the accounts. However, the application of a computerized system in the accounting can only lead the entire processes into obtaining appropriate solution into organization’s computerized accounting system (Sharma, 2008). Integrated marketing mix utilizes existing Information Technology comprising of various elements contributing to their current monetary and non-monetary operations. To satisfy the shareholders, the continuous change in operations has led towards complete evolution of computerized accounting system (Sharma, 2008). Computerization of the bookkeeping system can assist the financial and cost-accounting system, administration, and over all control in the accounting department. It is expected that the computerization or the application of the information system provides technical basis for the purposes of developing sound managerial decisions. In the long-run existing information can be analysed and then applied for the operation of Information Technology based companies. Such computerization methods assist in effective management of all segments and at the same time providing additional support required. Related studies capturing the intricacies of analyzing nature of market segments within UK with respect to desired consumer needs have been conducted. Particularly, these have been conducted within the ethnographic investigations of most upper-middle-class and the sub-urban Shaker Heights society. Most studies have also applied the cultural-ecological explanation model to investigate and analyze the many intertwin ing elements or conditions that may influence buying behaviour of consumers within such segments. For instance, the cultural-ecological model related to the minority population segment integrates major groups of factors that may easily shift their based on the nature of goods supplied to them. These include: the manner in which a particular community manage and handle various transportation means based on culture; how these minorities interpret and consequently respond to such technological advancements. It is critical to observe that the first set of factor deals with the general system prevalent within a society. However, the second factor deals with personal or individual predisposition about certain manipulative or affective factors eminent from the major systems of the society. The last factor is also unique because it majorly relies on the distinct history as well as the minority conditions or status within the larger European market. In general, these factors may be viewed to be the set of conditions originating from the community forces. The focus of most studies have also intensively reviewed and analyzed the general consumer perceptions based on beliefs and practices. Some of these have potentially included factors such as their fundamental educational convictions as well as behaviours. Their associations with the general market system and effective products and their explicit convictions and behaviours have also been critically analyzed and investigated. The manners in which target population interprets and consequently respond to the notable cultural and technological disparities remain significant. This is due to their united identity citation. In addition, the marketing strategies and approaches applicable and pertinent to these target markets are vital in the analysis and examination of the basic reasons or factors influencing and leading to product’s success or underperformance. The information or facts from most of such investigations and studies have been assisting in the comprehension of the existence of performing automobiles not just within the urban setting, but again within the suburban communities. Thus, it is notable that the class-based inspection of the challenges confronting UK market is still insufficient. Evidently, current studies on rate of use of motorcycles amongst younger generation seem limited and minimal. Thus, the research will contribute considerably to the mentioned marketing catastrophe currently experienced by HD. It is crucial to consider these provisions within the marketing context. The marketing trends assumed by some competitors within the industry have proved devastating within recession periods. These require immediate attention from the concerned sectors. This has been evident even within most research cases and study findings in automobile industry. Therefore, it can no longer be assumed that the prevalence or domineering of some companies within certain market segments has pot ential influence or manipulation within their performance levels. Harley-Davidson have to build great brand awareness throughout different international markets in order to play a crucial role in the consumer selection, and that could be achieved by establishing foreign representative sales and marketing offices within their desired target market countries. International representatives would be divided on 3 main parts: Asia (Beijing, China) – Beijing, the capital of the People’s Republic of China, is the nation’s political and cultural centre. It has become a well-developed modern city, an economic centre and being one of the biggest industrial bases in China. It is the centre of China’s politics, culture, science, commerce, international interchanging, etc. In addition to that, China has a very large share of business in Chicago. Hotel Tempus would comfortably accommodate business customers, as well as we would be attractive for leisure travellers due t o a current â€Å"Mad Men† hype in China. In Europe, London is the main business hub and the most cosmopolitan city in the United Kingdom. It exhibits a great cosmopolitan culture courtesy of its endless array of skyscrapers and a bustling city-life. Having an office in London would benefit HD in terms of strategic location being close to largest companies, establishing corporate connections and gaining more business oriented customers. In addition to that, London has direct flights to other strategic regions hence providing huge market advantages. In Canada, Toronto serves as its financial capital serving as the cultural capital of English Canada, and the largest city in Canada. Whereas, Montreal is the most expensive city in Canada, situated in French part of Canada, being very historical and artistic. Establishing representative office and marketing campaign in these two regions, would generate flow of both leisure and business customers to HD products. Sales and Marketing Department structure and work process (Fill, 2005) Hiring of sales and marketing staff for an operation comes with the responsibility to provide effective sales management, which is controlled by Director of Sales and Marketing. Sales team main focus should be reaching out to new and existing customers, through the primary channels that are individual for each particular type of guest, and conducting personal sales. Personal sales are often the most effective means of customer contact, especially in cases where market demand is high. Personal sales call is used for the purposes of building rapport with clients or potential clients and selling those intended products and services. Responsibility of a sales team would be equally distributed among employees of Sales division, each member of staff having a personal relationship with a population segment hence providing individual level of service and care in order to accommodate needs of customers. Sales provide large revenue generatin g centre, which bring in direct profits. Marketing Marketing is a complex process that requires thorough research and focus on customers, marketing staff would provide sales team with a lot more tools to help them know the customer, for example creating a well-organized and professional sales kit. Only the information pertinent to the client’s particular needs should be included, in order to get the business and convince consumers on the quality of HD’s products. Accordingly to a desired target audience (domestic and international), the marketing department should serve as an extensive unit, consisting of small groups of people, especially at the phase of pre-opening marketing and launch. Such individual employees should be held responsible for: Managing Social media and response, twitter, blogs, maintain and expansion of email database. Performing creative marketing strategies, direct work with analytics and research agencies as well as engaging in publicity and corpo rate branding. In addition to that, there should be an advertising agency serving the purposes of improving media decisions. This enables precise work on target markets and hence making efficient use of stipulated advertising budget. The selection process of an ad agency should be conducted based on certain criteria’s, which would include mandatory portfolio experience with automobile firms, reputation, and ability to do a research and work within international markets. Moreover, outsourcing company’s work would provide additional advertisement and marketing of the established network within HD’s brand. Channels of reservations Being in such aggressive and highly competitive environment HD must consider working with a suitable distribution channels for the purposes of reaching major target markets. Technology has created a massive change within automobile industry; the days where there were no reliable ways of guaranteeing delivery of goods are gone. As things m ove there is no escape from the digital revolution, and as a modern market, HD should consider these changes for long-term strategy based on attracting more customers. There is a new breed of third party intermediary i.e. Google, Face book, Apple); their power grows, as they gradually become the preferred points of entry for consumers to do purchasing of equipments. The categories of meta-search (Google, hotel Finder, Room Key), social, (Face book, Trip Advisor) and mobile (mobile apps) European actual economy requires a much more aggressive approach to sales and distribution. As a matter of fact, the ultimate goal of any motorcycle company is to be visible on all distribution channels so that consumers can easily access the products. Channel management is about managing a multitude of channels along with optimizing the level of sales and revenue which could generate and additionally manage company’s reputation online and offline (Van-Weele, 2005). Each channel should be audi ted in an organized manner for the purposes of ensuring efficiency within potential markets. The channel and the processes supporting sales should be designed to be customer-centric where it is best suited to serve, and position appropriately within the distribution ecosystem. This makes company products accessible and compelling in comparison to other competitors. Online customers would require individual channels of purchase. This would ensure that HD’s sales and marketing department reach out to customers through correct channels, foe example women from the target market. HD’s task should focus on satisfaction of different customers having different needs, and ensuring they are satisfied for the purposes of maintaining relationships with existing customers and gaining new ones (Chandon et al, 2000). Conclusion From the information contained in the case study, there is necessity of HD’s management to develop and implemented electronic management system which e nables bringing together of all operations within common network. There should be total improvement in chain management within the entire market. This can be justified from the overall market performance which makes it possible, the necessary adjustments within consumers’ trends and market developments. Renovations within the revenue management system has contributed towards development of forecast system meant to optimize sales and pricing strategies. Such developments enables managers to have easy time in following various developments within the entire market hence making necessary adjustments based on informed decisions. Efficiency experienced in the operation of revenue management within can be attributed to the technological development within entire market system (Reiter, 2005). On an annual basis, HD should establish new level of knowledge concerning consumer buying patterns based on psychology. Within this line of thought, it is easier to discover the necessity of de veloping significant marketing strategies. Their effort to deliver to individuals, groups and organizations should be prompted by secure and knowledgeable workforce capable of identifying and satisfying consumer needs within different segments. Harley-Davidson should invest in consumer behaviour research which enables the organization to have the capacity of obtaining extensive data on consumer spending patterns. This can be very instrumental in strategizing for emerging markets. Consequently, they have improved on their responses and decision-making processes for the purposes of ensuring relevance within motorcycle industry. There are decisions that are always very important when establishing strong base within potential market segments. In addition, HD should manage to keep their competitors in consideration, since main focus is on finding differences in superiority and taking advantage of such situations. As an organization they should strive to identify where they record best pe rformances, and at the same time focus on the quality of products within the market. Service branding appears to be a very important factor owing to the fact that consumers normally make their judgment based on their previous experiences. In such cases HD should maintain an attractive brand name hence prompting an increase in market share. 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Sharma, U 2008, â€Å"Accountant as Institutional Entrepreneurs: Changing Culture at a Fijian Telecommunication Company†. Web. Van-Weele, A 2005, Purchasing and Supply Chain Management: Analysis,  Planning and Practice, (4th edition), Thomson International, London. Whalen, B, Santos, G, Kaier, R Snyder-white, D 2010, â€Å"Harley Davidson Motor Company.† Alpha Dogs, Vol.3, No. 2, pp.1-29. This report on Marketing Plan for Harley Davidson was written and submitted by user Analia Boyer to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.